In the past decade, the vegan community has borne more top-level athletes than the world ever expected of we sickly, malnourished, and deprived plant-eaters. From bodybuilders to fighters to endurance athletes to runners, competitive athletes fueled by animal-free diets have demonstrated not just the viability, but the power of plants. (Of course, many non-Western, largely plant-based cultures have demonstrated this for years, but for the most part we haven’t been willing to look).
I first encountered the world of vegan athleticism after picking up a copy of Thrive Foods: 200 Plant-Based Recipes for Peak Health by Brendan Brazier, Canadian vegan ultramarathoner and creator of the award-winning line of whole-food nutritional products known as Vega. After developing an increasing concern for how individual food choices affect the lives of human workers, non-human animals, and the planet, Brendan became determined to create a conscious diet that would also enable top performance in his endeavors as a professional Ironman triathlete. With a focus on nutrient density, alkaline-forming foods, and nutrient-to-resource ratio, Brendan succeeded in developing just the diet that would maximize his athletic performance and minimize his environmental impact: one based on whole plant foods.
Three years after the publication of Thrive Foods, Brendan’s line of Vega products has aided countless nutritionally and athletically minded folks in their health- and performance-related endeavors, receiving numerous accolades along the way. Brendan launched Vega with his plant-powered protein powder – based in pea protein, seeds, brown rice protein, chlorella, and maca – now known as Vega One and available in french vanilla, chocolate, berry, vanilla chai, and natural flavors. Since that first protein powder, Vega has expanded its meticulously formulated line to include meal and snack bars, sacha inchi seeds, chlorella, maca, and an antioxidant oil blend – all completely vegan, nourishing, and selected for peak athletic performance and environmental sustainability.
The Vega team generously provided me with three products from their line: the Vega One Nutritional Shake in French Vanilla flavor, the Antioxidant Omega Oil Blend, and the Maca Chocolate bars (recommended by the Food Empowerment Project’s Chocolate List!).
Imparting a warm sweetness and full-bodied mouthfeel to my morning smoothies, the Vega One Nutritional Shake contributed to a fantastic pre-workout meal without the chalkiness from which many other protein powders suffer. With 15 grams of protein, 6 grams of fiber, three servings of leafy green vegetables, and tons of antioxidants, omega-3’s, and probiotics, Vega One can provide a comprehensive answer for the oft-asked question, “Where do vegans get their nutrition?”
The Antioxidant Omega Oil Blend starred in the latest rendition of my famous Liquid Gold Salad Dressing (which in turn stars in my Everyday Salad!), lending it a vibrant green hue thanks to the blend’s inclusion of hemp seed oil. Also featuring flax seed oil, pumpkin seed oil, coconut seed oil, green tea seed oil, pomegranate seed oil, black cumin seed oil, black raspberry seed oil, blueberry seed oil, and cranberry seed oil, the blend boasts a balanced two-to-one ratio of omega-6 to omega-3 fatty acids, in accordance with widely accepted nutritional recommendations.
For dessert, I sampled Vega’s 70% dark chocolate bars, infused with the unique malty flavor of maca – a Peruvian root touted for its ability to improve energy, stamina, fertility, and libido. While I cannot definitively say if I experienced an increase in any of these characteristics, I can say that I wholeheartedly enjoyed the silky smooth texture and complex flavor of the bars (slavery-free!).
While expensive and not-widely-available “superfoods” like maca, chlorella, and sacha inchi seeds do not play necessary roles in a diet for quality athletic performance – indeed, insisting they did would prove quite elitist – at the heart of Brendan and Vega’s work lies a passion for the health and environmental benefits of fruits, vegetables, legumes, whole grains, nuts, and seeds: foods available to many more people (though still not enough). Showcasing this passion, the Vega team offers a bounty of free, nourishing, performance-minded, vegan recipes and meal plans on their website.
In my increasingly privileged position as an established blogger, these foods have become very available to me thanks to vegan companies attuned to the benefits of collaborating with prominent online presences. As such, the availability of products has increased for blog readers, as well, showcased by the constant flurry of giveaways on the blogosphere.
And you, dear readers, have the opportunity to experience Vega’s products: one of you will win a prize pack of surprise goods from the Vega line. Simply click on the links at the top or bottom of this post to enter the giveaway for your chance to win! And of course, don’t forget to connect with Vega on Facebook, Twitter, Tumblr, Pinterest, YouTube, and Instagram.
This giveaway will end at 11:59 pm on Sunday, September 28, and I will announce the winner on the following day.
I was not paid to run this giveaway, though I was provided with free product samples. All opinions are completely my own.
In solidarity, Ali.